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About us


Creativity Pools is a non-profit advisory organisation. We work with (inter)national highly talented students from multiple Dutch universities such as Erasmus University Rotterdam, Leiden University and Delft University of Technology to solve complex cases for for all kinds of organisations. Our students are suitable in all markets, large or small, public or private. Organisations have the opportunity to work with and hire our talents.

Creativity Pools is an activity of the Stichting ter bevordering van creativiteit en innovatie. This means that we donate all profits to impact projects that align with the objectives of our foundation.


Our Purpose

At Creativity Pools we believe creativity is the driving force behind innovation and sustainable growth in every organisation.

Trees From Above

We want to actively make this world a better place and we are constantly looking for opportunities to do so. Our projects should have an impact.

Working Together

 We help to promote creativity and innovation in organisations together with all stakeholders that have the resources available to make that impact happen.

A Young Man in the Library

Our interdisciplinary student-consultant teams come up with solutions to the challenges organisations are facing in the short, medium and long run.

Creativty Pools has worked and gained expertise in the following domains:


Automotive industry | Agriculture | Banks and financial institutions | Climate Change | Education | Energy | Healthcare | Municipality & Ministeries | Scholarship funding | Small en Medium Sized Entreprises | Social Domain | Start & Scale ups | Regenerative agroforestry | Wholesale


What challenges us?

  • The speed of technological developments;

  • The increase of complexity in organisational challenges;

  • The uncertainty around us and the prompt responses needed;

  • The many experiments on new applications and/or completely new products/business models;

  • The war on talent, knowledge and supply;

  • Soft skills as an increasingly important factor of organisation success

  • And much more...

Providing opportunities for organisations and students

In all of our advisory projects we support organisations in developing the right strategies to complete and accelerate desired transitions. As the world around us is changing rapidly, our key focus is on integrating sustainable and future-proof drivers into our solutions directions. This is how we make sure impact is made; one which allows for organisations to build long-term growth in the environment they are in. At its heart are the 17 Sustainable Development Goals (SDGs), which we are actively promoting in all of our projects.

For our student-consultants we have a talent program in place that supports in their professional and personal development. Students work on challenging business cases and are being coached to help them acquiring an innovative skillset that we deem necessary to succeed in their professional during their academic studies, but more importantly, during their professional career. We also offer student-consultants the opportunity to connect with our partners or kick-start their careers at one of our clients.








Long-term growth


Stakeholder management

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