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Financial Sector

Building more sustainable customer relationships

THE CONTRACTOR: Large Dutch bank of which a division focuses on large accounts.

THE CHALLENGE: How to proactively address the needs of large accounts as a financial services provider dealing with rapidly changing conditions within their niche market.

THE PROCESS: A team of excellent students with relevant study backgrounds and personal qualities is put together for each question. Our Creativity Pool team of selected students began by conducting a comprehensive context analysis consisting of research using analytical tools such as qualitative and root cause models.

THE RESULT: SA model has been developed in which the life cycle and long-term goals form an important basis for companies. This will lead to a more sustainable and valuable customer relationship.

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